With the dawn of DVRs and video on demand, the landscape of television has changed dramatically in the last decade. What makes TV watching more convenient and accessible for consumers has traditional TV advertisers scrambling for a way to still get their message across. Like the radio, advancement in technology and pop culture has relegated TV commercials to an almost obselete medium, with consumers favoring the viral videos and interactive media available online.
The TV commercial’s lone champion in its fight for survival is the Superbowl, the annual television program who receives as much hype, if not more, for the corresponding advertising as for the actual game. Unfortunately, at least in my opinion, most of the presented spots of the last few Superbowls have been disappointing, tired, and boring. If TV spots’ “big dance” is lackluster and unstimulating, there’s not much hope for consumer interest and support throughout the rest of the year- something advertisers don’t want to hear.
As with all advertising, there are always a few standouts who come up with innovative and unusual ideas to promote their product or service. One of the standouts who recently created such a commercial is Logitech and their commercial with Kevin Bacon for Revue with Google TV:
This kind of humor, surprising and unique in relation to most other slapstick, cheesy TV spots, in addition to inspiring creative ideas is what will keep television advertising alive, at least for another decade.