The Retail Industry & Digital Media

Last fall I took a class titled COM 400: Trendspotting Digital Media at the S.I. Newhouse School of Public Communications. Throughout the semester, I learned entrepreneurial skills regarding emerging trends in the digital world and how their application could affect other industries and the evolution of digital media.

For a group project, my team decided to research digital trends within the retail industry. We discovered four main innovations that have changed or will change the future of retail and media: faster payment methods, the definition of a physical store, convergence of promotion and technology and the growing voice of the social community.

This was my first use of Prezi for a project and I have to admit, once I learned how to navigate the editing tools, I had a lot of fun deciding on an arrangement. Check out our project below:

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