Tag Archives: viral video

TV spots: Obselete or Bringing Home the Bacon?

With the dawn of DVRs and video on demand, the landscape of television has changed dramatically in the last decade. What makes TV watching more convenient and accessible for consumers has traditional TV advertisers scrambling for a way to still get their message across. Like the radio, advancement in technology and pop culture has relegated TV commercials to an almost obselete medium, with consumers favoring the viral videos and interactive media available online.

The TV commercial’s lone champion in its fight for survival is the Superbowl, the annual television program who receives as much hype, if not more, for the corresponding advertising as for the actual game. Unfortunately, at least in my opinion, most of the presented spots of the last few Superbowls have been disappointing, tired, and boring. If TV spots’ “big dance” is lackluster and unstimulating, there’s not much hope for consumer interest and support throughout the rest of the year- something advertisers don’t want to hear.

As with all advertising, there are always a few standouts who come up with innovative and unusual ideas to promote their product or service. One of the standouts who recently created such a commercial is Logitech and their commercial with Kevin Bacon for Revue with Google TV:

This kind of humor, surprising and unique in relation to most other slapstick, cheesy TV spots, in addition to inspiring creative ideas is what will keep television advertising alive, at least for another decade.

Advertisements
Tagged , , , , , ,

The Virus Everybody Wants to Spread: Viral Videos

It’s clear to everyone in the industry that the world of advertising is ever-expanding. Along with the use of social media and guerrilla marketing, viral videos are one of the newest ways for advertisers to contact consumers, whether they realize it or not. A small budget production, viral videos have some sort of unusual, often humorous topic to draw in internet users, delighting them to the point where they feel they must share it with their friends.

Take this one, created for Ray Ban sunglasses.

A guy catches a pair of classic Ray Ban shades with his face that are thrown to him by his friend from great distances and heights. The short video culminates in the guy catching the Ray Bans with his face while sitting in the front seat of a moving vehicle. No indication of Ray Ban as a sponsor is apparent until the end of the video when the retailer’s tagline, Never Hide, is written through dirt on the car’s window. The video represents the take-charge, smoothly suave, irreverent attitude of the brand without forcing itself onto its typically laid-back consumers, creating another opportunity for advertising and brand development.

With 4,945,954 views as of 6:16 PM on 3/27/11, the video has achieved viral status and was appreciated enough to inspire a hilarious spoof:

Tagged , , , , ,